Origin to Generation

We are a boutique integrated marketing communication studio with a clear mission: To unearth a brand’s core origin and evolve it into a generation of influence and relevance.

Rooted in the Greater China market, we empower brands to grow authentically through sharp consumer insights and deep cultural resonance—leveraging our on-the-ground teams in Shanghai, Taipei, and Hong Kong to navigate the nuances of diverse Chinese markets.

Our strategists, creatives, digital specialists, and media experts collaborate seamlessly to deliver integrated solutions tailored to each brand’s unique journey.

 

As a boutique agency, flexibility is our strength. Whether a rising startup or an established global brand, we adapt our working approach to meet clients where they are: offering bespoke solutions, and hands-on partnership throughout every stage.

 

We stand by a simple yet powerful commitment: to help brands thrive, earn meaningful recognition, and create lasting impact.

From origin to generation— we craft brands that truly resonate.